# Analytics Measure how people use your agent and your product: engagement, cost, replays, and the segments behind the numbers. Analytics is where you measure how people use your agent and your product: what they ask, what the agent does, what it costs, and how behavior differs across groups of users. Select **Analytics** from the top-left app switcher. Every conversation and [tracked event](/user-guides/analytics/event-explorer/) flows in automatically once the agent is embedded. From there you can watch trends on a [Dashboard](/user-guides/analytics/dashboard/), slice the data in [Reports](/user-guides/analytics/reports/), and drill into a single user or session. :::note All dates, times, and daily buckets in Analytics are reported in your account's **Time Zone**, set in [Subscription settings](/user-guides/settings/subscription-settings/). ::: ## Core tools Start here to see the shape of usage over time and build the views your team checks daily. ## The two lenses Analytics splits into two views of the same data. :::tip[Send events to your own stack] To forward Foldspace events into your product analytics, see [Mixpanel](/reference/mixpanel/) and [Amplitude](/reference/amplitude/) in the Developer guide. :::