# Active users

Track new and active users to see how many people your product reaches over time.

**Path:** Analytics → Dashboard → Audience & Revenue

New and active users are the audience widgets in the Audience & Revenue category of the [Dashboard](/user-guides/analytics/dashboard/). Both count **unique** people over the selected time range.

:::note
These are **product usage** metrics, not agent engagement. Active Users is the classic active-users / DAU measure of people using **your product**, derived from the events you send with [`foldspace.track()`](/reference/track-api/). It is independent of whether those people talked to the agent, which [Conversational analytics](/user-guides/analytics/conversational-analytics/) covers separately.
:::

## Metrics

| Widget | Measures |
| :--- | :--- |
| **New Users** | Unique new sign-ups in the period. Tracks user-base growth. |
| **Active Users** | Unique users who interacted with the product in the period. Reflects engagement. |

The Active Users widget has a granularity selector in its header — **DAU**, **WAU**, or **MAU** — and its title follows the selection (for example, "Daily Active Users" when DAU is selected). It shows the **average** for the period with a trend against the previous average (for example, "637 Avg DAU · +44.7%") alongside the **total** unique users (for example, "4,405 Total"), either as an area chart over time or as a KPI summary. Change the **time range** to widen or narrow the window, and use the funnel **filter** to scope to a [segment](/user-guides/analytics/segments/).

## Use it

- **New vs Active together:** rising New Users with flat Active Users means you're acquiring people who don't stick.
- **Pair with [User retention](/user-guides/analytics/retention/)** to see whether the users you acquire keep coming back.
- **Find power users** in the [Audience](/user-guides/analytics/audiences/): filter by a recent Last Seen date and sort by number of visits.

## Related

- [User retention](/user-guides/analytics/retention/): whether active users return.
- [Subscription](/user-guides/analytics/subscriptions/): new and active subscription plans.