# Product analytics

Measure how people use your product over time — active users, retention, audiences, segments, and subscriptions.

Product analytics measures how people use **your product** over time: the classic active-users, retention, and revenue metrics. It is **not** about engagement with the agent (that's [Conversational analytics](/user-guides/analytics/conversational-analytics/)); a user counts as active here whether or not they ever open the agent. These are the Audience & Revenue widgets on the [Dashboard](/user-guides/analytics/dashboard/), plus the tools for exploring the users behind the numbers.

## What powers it

Product analytics is built from what your embedded SDK captures:

- **Users & subscriptions** — the people and accounts you [identify](/start/user-context/) with `foldspace.identify()`, including custom attributes.
- **Web tracking** — standard web events the SDK captures automatically: **page views**, **UTM parameters**, sessions, and lead capture.
- **Custom events** — product-specific usage events you send with [`foldspace.track()`](/reference/track-api/).

Browse everything flowing in through [Event Explorer](/user-guides/analytics/event-explorer/).

  
  
  
  
  
  
  
  

## Where to start

Watch [Active users](/user-guides/analytics/active-users/) and [User retention](/user-guides/analytics/retention/) for the shape of engagement, then use [Segments](/user-guides/analytics/segments/) and the [Audience](/user-guides/analytics/audiences/) to find who retains best and reach out to them.

## Related

- [Conversational analytics](/user-guides/analytics/conversational-analytics/): how the agent performs on conversations.
- [Dashboard](/user-guides/analytics/dashboard/) and [Reports](/user-guides/analytics/reports/): where these metrics live.