# User retention

Measure the share of users who keep coming back to your product over time, day over day or week over week.

**Path:** Analytics → Dashboard → Audience & Revenue

User retention measures the share of users who keep coming back to your product over time — **day over day or week over week**. It's a **usage** metric (are people returning to your product?), not a revenue metric. Add the **User Retention** widget from the Audience & Revenue category on the [Dashboard](/user-guides/analytics/dashboard/).

:::note
This is **product retention**, derived from the events you send with [`foldspace.track()`](/reference/track-api/). It measures returning to your product, not returning to the agent.
:::

## Read it

Retention is a cohort curve: a starting cohort of users, then the share of that cohort still active on each following day or week. A curve that decays fast and then flattens shows your long-term retention floor. Scope it to a [segment](/user-guides/analytics/segments/) to compare groups.

## Improve it

Weak early retention (a steep first-period drop) usually traces to onboarding or first-conversation quality. Cross-check with [User sentiment](/user-guides/analytics/sentiment/) and [Conversation metrics](/user-guides/analytics/conversation-metrics/) to see whether negative or unresolved first sessions line up with the drop-off.

## Related

- [Active users](/user-guides/analytics/active-users/): the audience retention is measured against.
- [Segments](/user-guides/analytics/segments/): compare retention across groups.