# Subscription

A single account view — its attributes, its conversations, and the users who belong to it.

A **subscription is one of your accounts**: the organization, workspace, or billing entity that a group of [your users](/user-guides/analytics/audiences/) belongs to. Where the [user profile](/user-guides/analytics/user-profiles/) focuses on a single person, the Subscription view rolls those people up into the account they share.

Subscriptions are optional. Some customers only track individual users; if your product has accounts, teams, or plans, pass subscription context and Foldspace groups users into them automatically.

## Subscription metrics

For top-line numbers across all accounts, add these **Audience & Revenue** widgets on the [Dashboard](/user-guides/analytics/dashboard/):

| Widget | Measures |
| :--- | :--- |
| **New Subscriptions** | The acquisition of new subscription plans within a selected timeframe. |
| **Active Subscriptions** | The count of active subscription plans currently in use — visibility into revenue streams. |

Open a single subscription to drill into one account.

## Subscription snapshot (left panel)

The left panel identifies the account by its subscription ID (with a copy button) and lists its attributes in two groups:

- **Default attributes** — system-generated: **Identify ID**, **Created Date**, **Last Seen Date**, and **Last Modified Date**.
- **Custom attributes** — the fields you send for the account, such as `plan_type` (for example, `Enterprise_MAX_Annual`). Define these under [Attribute settings](/user-guides/settings/attributes/).

## Main panel

Two tabs:

### Conversations

Every conversation tied to the account, most recent first. Search by keyword, and use the **agent selector** (top right) to filter to a single agent. Each row shows the **user**, a short **topic** summary, and the **date**, with an icon to open the conversation; conversations that received positive feedback show a thumbs-up.

### Users

The roster of individual users linked to this subscription. Open any one to see their [user profile](/user-guides/analytics/user-profiles/).

## Common uses

- **Account health:** scan the custom attributes (for example `plan_type`) alongside the Last Seen Date to see the plan and how recently the account was active.
- **Churn risk:** a stale **Last Seen Date** flags a dormant account.
- **Quality review:** skim the Conversations list for the topics users are raising and which ones got positive feedback.