Active users

Path: Analytics → Dashboard → Audience & Revenue

New and active users are the audience widgets in the Audience & Revenue category of the Dashboard. Both count unique people over the selected time range.

Note

These are product usage metrics, not agent engagement. Active Users is the classic active-users / DAU measure of people using your product, derived from the events you send with foldspace.track(). It is independent of whether those people talked to the agent, which Conversational analytics covers separately.

Metrics

Widget	Measures
New Users	Unique new sign-ups in the period. Tracks user-base growth.
Active Users	Unique users who interacted with the product in the period. Reflects engagement.

The Active Users widget has a granularity selector in its header — DAU, WAU, or MAU — and its title follows the selection (for example, “Daily Active Users” when DAU is selected). It shows the average for the period with a trend against the previous average (for example, “637 Avg DAU · +44.7%”) alongside the total unique users (for example, “4,405 Total”), either as an area chart over time or as a KPI summary. Change the time range to widen or narrow the window, and use the funnel filter to scope to a segment.

Use it

• New vs Active together: rising New Users with flat Active Users means you’re acquiring people who don’t stick.
• Pair with User retention to see whether the users you acquire keep coming back.
• Find power users in the Audience: filter by a recent Last Seen date and sort by number of visits.

Related

• User retention: whether active users return.
• Subscription: new and active subscription plans.