User retention

Path: Analytics → Dashboard → Audience & Revenue

User retention measures the share of users who keep coming back to your product over time — day over day or week over week. It’s a usage metric (are people returning to your product?), not a revenue metric. Add the User Retention widget from the Audience & Revenue category on the Dashboard.

Note

This is product retention, derived from the events you send with foldspace.track(). It measures returning to your product, not returning to the agent.

Read it

Retention is a cohort curve: a starting cohort of users, then the share of that cohort still active on each following day or week. A curve that decays fast and then flattens shows your long-term retention floor. Scope it to a segment to compare groups.

Improve it

Weak early retention (a steep first-period drop) usually traces to onboarding or first-conversation quality. Cross-check with User sentiment and Conversation metrics to see whether negative or unresolved first sessions line up with the drop-off.

Related

• Active users: the audience retention is measured against.
• Segments: compare retention across groups.