Product analytics

Product analytics measures how people use your product over time: the classic active-users, retention, and revenue metrics. It is not about engagement with the agent (that’s Conversational analytics); a user counts as active here whether or not they ever open the agent. These are the Audience & Revenue widgets on the Dashboard, plus the tools for exploring the users behind the numbers.

What powers it

Product analytics is built from what your embedded SDK captures:

• Users & subscriptions — the people and accounts you identify with foldspace.identify(), including custom attributes.
• Web tracking — standard web events the SDK captures automatically: page views, UTM parameters, sessions, and lead capture.
• Custom events — product-specific usage events you send with foldspace.track().

Browse everything flowing in through Event Explorer.

Active users New and active users over time.

User retention How many users keep coming back.

Segments Group users by attribute or behavior to compare them.

Audience The directory of your tracked users.

User profile One user's attributes, timeline, and recordings.

Subscription A 360-degree view of one of your accounts.

Session replay Watch recorded sessions to see how users interact.

Feature management A front-end feature-flag rules engine with gradual rollout.

Where to start

Watch Active users and User retention for the shape of engagement, then use Segments and the Audience to find who retains best and reach out to them.

Related

• Conversational analytics: how the agent performs on conversations.
• Dashboard and Reports: where these metrics live.